Since the advent of advertising consumers have screamed for their voice to be heard. It seems as though everyone knows what the average person desires, and are going to provide it at the best value for their dollar. The problem is, often what marketers believe they want and what they actually desire are two very different things.

Bodylastics represents a true harmony of corporate product production and consumer. In a world that seems to be governed by the thin and the proud, personal fitness has become the soapbox on which everyone wants to preach. The trouble is, the average consumer does not have thousands of dollars lying around to spend on home exercise equipment, nor do they often have space to accommodate a large piece of machinery and its hundreds of accessories. Enter the Bodylastics home gym system. For the price of a meal for four at a sit-down dining establishment the consumer is gifted with an opportunity to meet their personal fitness goals without having to break the bank or build an addition on to their home.

Bodylastics applies the theory of elastic resistance found in many of today’s innovative new products, but eliminates the need for a cumbersome piece of machinery to anchor the elastic. Instead, Bodylastics has introduced the door anchor, a small foam sphere that can be looped over top or placed underneath of a closable door. Once the door is closed the anchor is firmly held in place. To this anchor is attached any of a series of elastic tubes. Each tube is color coded, with a variant thickness providing a differing level of tension meant to emulate the resistant effects of a traditional weight system. These tubes may be used individually or in a variety of combinations to provide an unlimited level of difficulty to a workout.

To complement the simple method of their door anchor system, Bodylastics has also introduced the quick clip system. Anyone who has ever worked with a traditional piece of weight lifting equipment can testify to the level of difficulty in removing safety clips and transferring weights on and off the machine. The quick clip is attached to either end of the elastic tubing and works in much the same way as a lanyard on a keychain; simply clip the two together and the “machine” is ready to go. No more tools, bruised fingertips or broken fingernails, and the ease of transition allows for a minimal interruption in the workout process, an important factor for consideration in today’s fast paced world.

The price of the Bodylastic home gym makes this a feasible option for the average, middle class citizen. Extremely affordable, it is being advertised as the “fifty dollar alternative to Bowflex”. For a starting price of fifty dollars or less the consumer is provided with a full set of colored, elastic tubes, a set of ankle straps and hand weights, a convenient travel case and a user’s guide to tie it all together.

Consumers cried out for a convenient, affordable home gym system, and Bodylastic listened. With its flexibility, portability and quality, the Bodylastic system is truly the next step in the evolution of the perfect home gym.

Learn More about Bodylastics.